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The Analyst Team

May 10, 2021

The 70s are stayin' alive with these prints

Take a ride back to the past with 70s fashion in the driver's seat. Find out what the must-have patterns and prints are to invest in.

From psychedelic to retro florals, 70s prints are in the spotlight as retailers take happy dressing to the next level.

Five decades later and the industry still can't shake off its disco fever, where 70s inspired looks were all over the Fall 2021 runway. In this report, we dive into which hero trends mass market retailers are backing and highlight how to invest for Fall 2021.

Looking to back a particular 70s print with data by your side? Reach out for a demo from a dedicated Retail Specialist. 

The growth of 70s fever

Cult brands are fueling its popularity

Several sustainable cult brands are making noise in the market with their statement retro prints and eco underpinnings rising in popularity among the fashion crowd. Take note of the Kendall Jenner-approved brand, House of Sunny, and its recent Good Vibrations collection. Paloma Wool's 60s-inspired optical designs and Hosbjerg's psychedelic trousers and co-ords are also of note.

Searches are on the up

While past decades have long influenced current trends, the seventies have particularly piqued interest on Pinterest with demand on the upward trajectory in 2021 across the US and UK, meaning it's not too late to get on board. 

Its dominating the small screen

From HBO's The Undoing to Netflix's Firefly Lane, recent TV series have provided plenty of seventies-style inspiration. Back in January, Jenna Coleman's retro style in BBC's The Serpent led to Lyst searches for "psychedelic" and "printed" increasing by 45%. Netflix's latest series set in the decade, Halston, will be released on May 14th.

Its strengthens the happy dressing aesthetic

After a year of sweats, the mood-boosting aesthetic known as dopamine dressing has taken off as consumers yearn to dress up once again. Bright colors and maximalist prints underpin this trend, meaning 70s style prints are a welcomed addition to the story.

Influencers are on board

70s prints are also making a statement among the influencer crowd this season. Psychedelic prints are noted across product categories, while printed pants and co-ords are particularly popular.

70s fashion 

L to R: Daisy Birchall, Emma Moldt, AMANDA MARIE, Sara Louise Thomas, Trine Kjær, NNENNA 

The retailer-backed prints

Psychedelic ripples at Motel

The popularity of psychedelic prints is infiltrating the mass market this season, where Motel pushed 15 "70s Ripple" printed products since February - 93% of the collection has sold out while 27% has been replenished. The retailer has given the print hero status on Instagram, featuring it across 12 separate posts in the last two weeks alone.

Mini dresses dominate the assortment with all five arrivals selling out. Chocolate browns are also the favored color palette, with pieces styled in tonal looks. The hue shows no signs of slowing for Fall 2021 and offers a more muted way to buy into this bold trend.

70s fashion 70s fashion

Images via Motel
 

Vibrant Swirls at Zara

The retailer dropped its spring "Vibrant Printed Collection" on Instagram and in an email communication on April 16th. The range features a plethora of 70s-inspired prints and styling, with Emilio Pucci-inspired swirls standing out.

The print is noted across product categories, particularly crop top and skirt co-ords. Coordinated looks are key to this collection in general, with the retailer offering some products within matching accessories included within the price such as bags, scrunchies and headbands.

70s fashion 70s fashion 
Images via Zara Email UK - Apr 16, 2021 and @zara
 

Zig-zag at Monki

The success of Monki's zig-zag trousers took even the brand by surprise. With minimal promotion on Instagram or email, Monki announced on April 6th that the trousers were back in stock, which quickly saw another sell out. The brand confirmed on Instagram it wasn't expecting the fast success and stated that the feedback was passed onto its design and buying teams for future products. The 70s-inspired influencer Nikita received over 5,000 likes for a post shared wearing the infamous trousers, fueling demand further.

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Images via Monki
 

Log in to your EDITED account to see how ModCloth and Lazy Oaf are also backing the 70s trends. 

How to invest for Fall 2021

Retro florals

Application: co-ords • mini dresses • relaxed fitted trousers • hoodies & sweatshirts • gilets

Trends & details: sheer fabrications • relaxed silhouettes • puff sleeves & shoulders • bright hues

70s fashion 70s fashion 
Images via Patou Fall 2021 and Vivetta Fall 2021
 

Checkerboard

Application: midi & maxi dresses • boxy jackets • co-ords • mini skirts

Trends & details: monochrome colors • asymmetric hems • optical illusions

70s fashion 70s fashion

Images via Daniel w. Fletcher Fall 2021 and Annakiki Fall 2021

Psychedelic

Application: all-in-ones • flares • midi dresses • tank tops • leggings & tights • co-ords

Trends & details: sheer fabrications • high neck • muted tones • cut-outs

70s fashion 70s fashion 

Images via Maisie Wilen Fall 2021 and Prada Fall 2021
 

Paisley

Application: midi & mini dresses • all-in-ones • sheer blouses

Trends & details: wrap details • puff sleeves • drop silhouettes • long sleeves


70s fashion 70s fashion

Images via Isabel Marant Fall 2021 and Luisa Spagnoli Fall 2021

Contributions by Retail Analysts, Venetia Fryzer and Aleisha Hammond.

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