Daphne Duong

April 28, 2021

EDITED acquires DynamicAction to propel the future of e-commerce

How our latest acquisition closes the information gap between a retailer’s analytics and the market to offer unparalleled data and actionable insights.

Success in retail is knowing what’s happening in your business and understanding the dynamics in the market. Together, we’re the world’s first AI-powered integrated retail automation system.

For more than a decade, EDITED has worked with some of the world’s top retailers and brands, such as Puma and Zara, to make better decisions with data.

Our goal is to achieve self-driving retail automation - something sorely missing from a complex industry, and truly the key to winning in this highly competitive market.

This is why EDITED has acquired DynamicAction, a retail analytics and decision platform, combining data from what’s happening inside a retailer’s business with what’s happening out there in the market. 

The DNA of both companies has always been to drive the right decisions at the right time for retailers. Together, we can take the guesswork out of growing our customer’s businesses, so they can take on even the world’s most sophisticated competitors. 

As the first fully integrated retail automation system, we’re not only challenging the status quo of the industry, but transforming the way retailers operate in an already disrupted time when digital channels reign supreme. By leveraging AI developed by EDITED and DynamicAction, we’re empowering retailers with even greater transparency into the data-driven insights and actions they need to make more profitable decisions.

“Retail has experienced 10 years of e-commerce growth in the span of a year. It is the key channel for success. Our acquisition of DynamicAction marks a significant milestone in our mission to transform the future of e-commerce. Together we can leverage AI across all parts of a business, unlocking never before seen retail automation. This brings us one step closer to the industry’s objective of high-speed retailing.”  Geoff adds, “DynamicAction is a great team we’ve been following for years, and they’ve built the best product in its class - we’re so excited for what this unlocks for our customers, and the team is hard at work on the future”.

- Geoff Watts, CEO and Co-Founder of EDITED

DynamicAction is widely used across retail and brand companies that serve the US, UK, and Western Europe. With $30 bn in yearly sales managed with DynamicAction, brands including Columbia Sportswear, Coach, Kate Spade, Eddie Bauer, Mulberry and Liberty are just a few that put data-driven decisions into action to drive better performance. 

“Data-driven decision making has always been our goal for retailers, and we’ve taken a big step forward to insight-driven action. With the backing of great investors and customers, we have focused hard to find faster, smarter ways to empower merchants, marketers and brand operating teams. Now, as part of EDITED, we’re thrilled to join Geoff and his team to deliver a market leading platform of deeply connected data, insight and actions that leading retailers and brands will adopt to thrive and succeed.”

- John Squire, CEO and Co-Founder of DynamicAction

Over the next few months, we’ll be integrating the DynamicAction product suite into our platform, while ensuring all our customers continue to receive fantastic support, and the benefits of the possibilities of bringing market intelligence and operational intelligence to every key commercial decision.

For more information about our acquisition, you can read our press release

Want to see how retail data and analysis can help your business today? Reach out for a demo.