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blm

March 5, 2021

Black History Month: A movement, not a moment

Which two retailers led stellar campaigns during Black History Month? Plus, how to celebrate Black history and champion diversity all year round.

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Trend

March 3, 2021

The current state of protective clothing

Mass market adoption of protective clothing containing antibacterial and antiviral properties are skyrocketing as consumers prioritize hygiene more than ever.

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Trend

February 15, 2021

The rise of board culture

Find out the back story behind what made board culture mainstream and its staying power across retail fashion.

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Trend

February 5, 2021

The Regencycore starter pack

The Regencycore subculture is ripe for retailers to capitalize on, infusing nostalgia, escapism and the well-established Vintage Femme theme.

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Trend

January 25, 2021

What’s next for the sleepwear boom?

Thanks to 2020, at-home wardrobes are in the spotlight. In this report, we investigate market trends, key players and communication opportunities for 2021.

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Trend

January 11, 2021

Trend alert: Why houndstooth is the latest pattern to invest in

Act now on the houndstooth check that's rising in popularity. Find out why it's the right timing to buy into the pattern and how to COVID-proof the trend.

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Trend

January 7, 2021

Must-know beauty trends

A monthly briefing on the latest beauty trends and news across the industry including across cosmetics, skincare and more.

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Trend

January 6, 2021

6 regal trends to build a Bridgerton inspired range

Find out how to modernize 19th century high society wardrobe as influenced by Netflix' new series Bridgerton.

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Trend

December 28, 2020

2021 retail trends to know

The EDITED Retail Analysts share their exclusive picks for the retail trends set to shape the fashion and beauty industry next year.

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Trend

December 16, 2020

Did you back fall fashion’s 9 MVPs?

Despite the second wave, these trends still came out on top. How many of these best-selling products were in your fall assortment?

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Trend

December 15, 2020

Best of 2020: The most read stories

From Dark Academia to the coronavirus' impact across the retail industry, a wrap up of the 5 most significant stories that mattered most.

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Trend

December 14, 2020

The Cottagecore starter pack

Accelerated by COVID-19, Cottagecore has provided a comfort blanket for teens during these uncertain times. Learn about the defining themes of the trend and why it's important.

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Trend

December 8, 2020

The hottest streetwear trends for 2021

We take a deep dive into how this year's hero categories performed and where they're heading next.

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Trend

December 4, 2020

EDITED review: Weekly retail trends snapshot

Familiarize yourself with the strongest trends of the week backed by market intelligence.

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Trend

December 2, 2020

Black Friday 2020 trends unearthed by retail data

So, Black Friday just happened. We crunched the numbers to bring you the most notable insights in our post mortem report.

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Trend

December 2, 2020

What the pandemic wardrobe will look like in 2021

We take a deep dive into how this year's hero categories performed and where they're heading next.

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Trend

November 24, 2020

Cult activewear brands deconstructed

We identify which brands in the activewear market have developed a cult following, what trends they're pushing and how they communicate to their followers.

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Industry

November 17, 2020

Will Black Friday exist in 5 years?

The relevance of Black Friday in a post-COVID world is being questioned and retailers explore alternatives to mass discounting.

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Trend

November 16, 2020

Checkmate: The 4 winning fashion trends from The Queen’s Gambit

The Queen's Gambit has gained attention for its stylistic cinematography and iconic 60s wardrobe that you can act on now and ahead of spring.

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Market Analytics

November 12, 2020

How did super Singles Day sales stack up?

US and UK retailers are competing for a sliver of the $56B profits Singles Day made this year. So we rounded up how the event fared and some key takeaways for next year.

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Trend

November 9, 2020

Archive collections: Fashion’s new nostalgia

Find out how new nostalgia is being revitalized across fashion and which retailers are revitalizing their archive collections.

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Trend

October 26, 2020

Bringing sexy back. The antidote to loungewear

The Spring 2021 runways were oozing with playfully risqué influences and lending a hand to more sexy fashion. Find out what sexy looks like in 2020.

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Trend

October 20, 2020

The 3 hottest partywear stories to promote

Read on to find out what the three most relevant partywear stories are and what retailers should build into their assortments.

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Market Analytics

October 13, 2020

What should and shouldn’t be discounted for Black Friday 2020

EDITED breaks down the biggest trends that came out of last year's Black Friday, and lays out what retailers should and shouldn’t be marking down.

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Market Analytics

October 13, 2020

What should and shouldn’t be discounted for Black Friday 2020

EDITED breaks down the biggest trends that came out of last year's Black Friday, and lays out what retailers should and shouldn’t be marking down.

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Industry

October 12, 2020

The current retail industry landscape

What's going on in the current retail landscape? Insights into the digital and bricks & mortar strategies to survive during this volatile trading period.

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Trend

October 7, 2020

Nautical, neon and nostalgia – the Spring 2021 runway trends to back

Despite the uncertainty around the Spring 2021 shows, find out how designers went digital and the 5 runway trends retailers will be buying into next season.

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Trend

October 5, 2020

4 ways the puffer jacket is different this fall

Find out what's new on fall's favorite staple item - the puffer coat. We provide insights and analysis to help you ensure success next fall.

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Trend

September 30, 2020

The future of face masks

As we edge into a new way of living, face masks have become a new norm within that. We outline the ways to evolve this product as we enter fall and adjust to using face masks.

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Trend

September 23, 2020

How to step up your footwear game to drive sales

New arrivals for footwear may be down, but the category is still expected to grow. Understand the state of the footwear market with these five charts.

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Trend

September 23, 2020

How to step up your footwear game to drive sales

New arrivals for footwear may be down, but the category is still expected to grow. Understand the state of the footwear market with these five charts.

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Trend

September 15, 2020

A market read of the hottest fall fashion trends

You can't predict the weather or the outcome of a global pandemic - two factors shaping this season's fall fashion trends.

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Trend

September 9, 2020

Your ultimate SS21 loungewear range plan

Following loungewear's meteoric performance last season, discover the new core lines and essential buys to inform SS21 collections.

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Trend

September 9, 2020

Your ultimate SS21 loungewear range plan

Following loungewear's meteoric performance last season, discover the new core lines and essential buys to inform SS21 collections.

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Trend

September 9, 2020

The Dark Academia starter pack

Despite being popularized on TikTok, the Dark Academia trend appeals to many generations. Find out how to make it work this fall and beyond.

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Trend

August 28, 2020

From WAP to K-Pop, the power of music videos

Exploring the fashion trends coming from music videos released during a time of social distancing and offering viewers a sense of escapism.

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Trend

August 24, 2020

How streetwear became a platform for social causes

Find out why streetwear has solidified itself as an advocate for social justice, brands on the rise and how the next generation is getting involved.

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Trend

August 24, 2020

8 reasons why the house dress isn’t going anywhere

Spotlighting why the house dress is a risk-free investment for SS21 as it replicates Zara's 'The Dress' levels of viral success.

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Trend

August 19, 2020

Why seamless clothing isn’t just for activewear

A report delving into the data behind seamless clothing, highlighting areas of opportunity, pricing analysis and successful products.

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Trend

August 11, 2020

How retailers can shift seamlessly into the work-from-home era during COVID-19

A guide on how retailers can start mirroring tech companies and transition their employees into the WFH life during COVID-19.

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Trend

August 11, 2020

What’s in store for the future of men’s loungewear?

Find out what's working across men's loungewear and the trends to know as consumers grow accustomed to their new, at-home wardrobe.

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Trend

August 5, 2020

‘Black Is King’: Beyoncé’s ode to Black fashion and beauty

A spolight into Beyoncé’s latest visual album, Black is King, and how Queen Bey continues to spotlight and redefine fashion trends.

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Trend

August 3, 2020

The Babysitters Club: Lessons in repackaging nostalgia for Gen-Z

How Netflix's reimagining of The Babysitters Club will resonate with Gen-Z and ways retailers can channel each member's signature look into their assortment.

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Trend

July 13, 2020

3 winning narratives for neutrals in menswear

Neutrals are taking a front seat in menswear. Find out how to invest in this subdued color trend now.

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Trend

July 13, 2020

Getting to know Gen-Z: Who is CARLY?

'Can't afford real life yet' or otherwise known as CARLY. Find out what makes up this new Gen-Z subculture and how brands can tap into this market.

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Trend

July 10, 2020

Meet the 5 new consumer types coming out of the new wave of social activism

Consumers are more committed to supporting brands that reflect their own personal values. Find out what profiles have emerged during this new wave of social activism.

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Trend

July 1, 2020

Did you buy into these 9 best-selling products this season?

Despite the fashion industry reeling from the effects of coronavirus, these 9 best-selling products emerged as the MVPs of SS20.

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market intelligence

June 16, 2020

The new era of retail: 5 key investment areas retailers need to survive in a post-COVID world

There are 5 technological areas retailers need to invest in that can create the opportunities needed to restore a business without sacrificing excess margins.

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Trend

June 16, 2020

How innovation and inclusivity will shape the beauty industry’s future

Over the past year, we’ve seen a reckoning for greater representation and an emphasis on self-care that have set the wheels in motion for a defining new phase of the beauty industry.

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Market Analytics

June 9, 2020

The playbook of trading in a recession

As more countries trickle into the global recession, it is paramount to have an action plan in place. Read the five insights to shape your strategy and trade during the new retail era.

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Trend

May 26, 2020

The Last Dance: A master class in 90s fashion

Transcending cultures and generations, Michael Jordan not only made his mark on the court, but in the fashion realm as well.

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normal people

May 21, 2020

Normal People: translating the fashion trends to know

Discover the fashion trends from the drama series Normal People as it echoes the pace of life that we're living through lockdown.

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Trend

May 14, 2020

How has coronavirus furthered fashion’s relationship with social causes?

Mentions of 'charity' in communications are up 186% - EDITED unpacks how retailers are supporting social causes during COVID-19.

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Trend

May 5, 2020

The power of color in fashion during uncertain times

To uplift spirits and set the tone for summer ranges, bold colors paired with messages of hope and optimism are recurring themes promoted during COVID-19.

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Trend

April 27, 2020

All dressed up and nowhere to go – how to promote formal wear styles during lockdown

With date nights and vacations looking differently these days, retailers have the opportunity to get creative with existing occasionwear and going-out assortments.

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Trend

April 27, 2020

The essential brand marketing guide to TikTok

TikTok’s popularity has skyrocketed across all ages, eliminating preconceived notions it was only a ‘Gen-Z app’ and making the time ripe for marketing experimentation.

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Trend

April 20, 2020

The increasing demand for PPE, but make it fashion

When PPE is saved for healthcare professionals, consumers are turning to apparel retailers to supply them with face masks.

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Trend

April 7, 2020

Trends from Tiger King – yes, it’s a thing

Tiger King is an opportunity to refresh your existing animal print, Americana and Western products. Explore the data behind these trends and how retailers are responding to the hype.

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swimwear

April 1, 2020

The 5 answers to the coronavirus’ effect on the swimwear market

As vacations are canceled due to COVID-19, all eyes are on the swimwear market. We delve into the swimwear trends that's been selling and the pricing and discounting strategies behind this category.

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Trend

March 24, 2020

A guide to building the perfect self-isolation home space

It's crucial retailers stocking homewares take this time to inspire consumers to create a safe space where they can be productive for work and enjoy their downtime.

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Trend

March 10, 2020

Generation ‘Netflix & Chill’ and the rise of loungewear

Loungewear is the cozier sister-category that manages to straddle nightwear and luxury. We breakdown why loungewear is having a moment.

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Trend

March 5, 2020

The most bankable trends from the Fall 2020 runways

Based on the seven strongest fashion week trends fresh off the Fall 2020 womenswear runway, our analysts decode the styles that are going to be a hit next season.

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Trend

March 2, 2020

5 viral dress trends to act on

All brands are striving to hit this year's 'it' dress jackpot. We highlight the emerging dress trends of SS20 with a focus on those with viral potential.

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swimwear

February 28, 2020

‘Made in China’ has dropped 16% – The impact of coronavirus on fashion

The coronavirus cheat sheet. Unfolding the events of the outbreak and the knock-on effect across the retail landscape.

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modest

February 25, 2020

How to include modest fashion in your assortment

Over the past year, modest styles have shifted in both the luxury and mass market. Here's three charts explaining the growth of modest fashion.

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Trend

February 17, 2020

What is an E-Girl and E-Boy?

Another Gen-Z online persona has risen from the remnants of early-mid 2000s subcultures. Enter the E-Girl and E-Boy, an evolution of emo boys and scene queens.

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Trend

February 11, 2020

The data behind Fall 2020’s hottest menswear trends

Our analyst team reviewed every look from the runway and applied their knowledge of what’s working commercially, so you know the winning styles to back.

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sustainable

February 5, 2020

EDITED x Zilingo: The future of your apparel business

As consumers become more aware of fashion waste, they are demanding retailers adapt to more sustainable business practices.

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Trend

February 3, 2020

The 5 categories and trends to bank on in post-Brexit Britain

EDITED collected recent findings that reflect consumer spending habits and financial news to understand the impact Brexit will have on trends.

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Trend

January 29, 2020

A guide to Valentine’s Day product trends

Less than one month away, find out what Valentine’s Day present ideas are trending across retailers.

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Trend

January 28, 2020

The beauty products stimulating growth in the sexual wellness market

As attitudes towards sex and sexual health start to shift, personal and intimate care products are shaping up to be the next big opportunity.

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Trend

January 9, 2020

Baby Yoda merch: how to use ‘The Force’ to drive sales

An influx of items featuring The Mandalorian's iconic Baby Yoda has evolved beyond a meme and into a prime licensing opportunity across retail.

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Market Analytics

January 7, 2020

Discounting for Gucci rose at luxury e-tailers. Is Bottega Veneta’s success responsible?

Gucci was the luxury brand that defined the last half of the decade. But as hype starts to die down, Bottega Veneta is emerging as Kering’s new darling.

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Trend

December 31, 2019

Retail 2020 trends to know

The EDITED Retail Analysts break down the most important runway and lifestyle stories set to impact retail 2020.

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influencers

December 18, 2019

Best of 2019: the most read retail stories

As the year's end draws closer, let's take a moment to roundup the best of 2019 retail stories and trends that mattered most to the industry this year.

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Market Analytics

December 9, 2019

Why streetwear is still relevant and how to interpret the next season’s most important trends

In a category that continues to disrupt the market, we unpack the essential streetwear trends to consider for 2020.

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Trend

November 26, 2019

The essential festive assortment to win the holiday season

Our analyst team trawled the US & UK markets to bring you the top festive products retailers are stocking online plus key holiday promotions.

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Trend

November 26, 2019

The essential festive assortment to win the holiday season

Our analyst team trawled the US & UK markets to bring you the top festive products retailers are stocking online plus key holiday promotions.

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Market Analytics

November 12, 2019

How essential is promoting Singles Day outside of China?

US and UK retailers are competing for a sliver of the $38.4B profits Singles Day made this year. So we rounded up how the event fared and key takeaways for 2020.

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sustainable

November 6, 2019

Why everyone’s talking about recommerce

Recommerce is flourishing as retailers are tapping second-hand partners to implement a circular process for a more sustainable future. We delve into the success of the resale market, brands pioneering the movement and recent labels entering this space.

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Trend

October 23, 2019

Which brand rules the basketball sneaker scene

The NBA season is back on after another summer of trades and free agency moves. We delve into which brands have the largest presence in the sneaker market and which trends have the most commercial appeal.

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Industry

October 18, 2019

McKinsey’s 2019 sustainable sourcing report powered by EDITED data and analysis

McKinsey & Company, a global management consulting firm, explores the current state of play on sustainable sourcing in retail through their 2019 Chief Purchasing Officer (CPO) survey, where EDITED’s data points and analysis were used to support their research.

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Trend

October 11, 2019

How the NBA is Changing the Face of Fashion

Off the court, the NBA's biggest stars are looked to as more than just athletes, but instead fashion moguls. We take a look at NBA fashion, which athletes are driving trends forward and what products to invest in.

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Trend

October 11, 2019

How the NBA is Changing the Face of Fashion

Off the court, the NBA's biggest stars are looked to as more than just athletes, but instead fashion moguls. We take a look at NBA fashion, which athletes are driving trends forward and what products to invest in.

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Trend

October 10, 2019

The EDITED Verdict: is the CBD beauty high wearing off?

If you haven't already invested in CBD, it's now too late. The trend has hit its peak and we explain three reasons why in our new op-ed series...

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sustainable

October 7, 2019

The Sustainability EDIT 2019 Retail Analysis

In this report, we look at the state of sustainable fashion, and if newness in fashion is outpacing consumer demand.

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Reports

October 3, 2019

The 6 key Spring 2020 trends confirmed by the runways…and the data to back it up

From hyper-feminine silhouettes to throwback ‘70s flares, our in-house analysts decode the major trends from the past Spring 2020 shows.

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Trend

September 25, 2019

The VSCO girl starter pack: how brands can target the latest Gen-Z consumer

First, there was “Basic Bitch.” now there’s VSCO girl. The trend sweeping the internet has got everyone intrigued. Here's how you can capitalize on this trend. 

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Trend

September 16, 2019

5 reasons why you should invest in puff sleeves

Why should you get behind the design detail currently blowing up the fashion industry? This report gives you 5 reasons why you should invest in the trend.

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Trend

September 11, 2019

The best of spring/summer 2019 according to retail data

Wondering where August went? Ditto. But lucky for you, we’ve rounded up the best-selling products of Spring/Summer 2019. Download your free report.

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Trend

September 11, 2019

The best of spring/summer 2019 according to retail data

Wondering where August went? Ditto. But lucky for you, we’ve rounded up the best-selling products of Spring/Summer 2019. Download your free report.

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Trend

September 6, 2019

Tech trends that are changing the way we shop for beauty products

AI is transforming the way we interact with beauty. Not only is the beauty industry agile to fashion trends, but it’s also racing ahead with AI technology.

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Trend

September 5, 2019

The rise of female sports and analysis on how brands are playing an active part

Recognition for female sports is increasing not just on TV but also in retail. We look at how the retail industry is rolling out assortments based on two prominent US female team sports.

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Market Analytics

August 29, 2019

Reformation: What makes the ‘cool girl’ brand so successful with millennials?

The cult brand is scoring points with millennials, thanks to its sustainable initiatives and witty branding. This week we look at why it's so successful.

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Trend

August 27, 2019

How to make a product go viral

From accessibility, wearability to meme fashion retail analyst Ashley Graham gives you the inside scoop on how to make a product go viral. 

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Market Analytics

July 2, 2019

The Luxury Pricing Suite: By EDITED

Last year, Generations Y and Z attributed to 33% of luxury purchases, and made up 47% of all luxury consumers. Here's the data on the luxury market.

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Trend

March 28, 2019

These ‘90s fashion comebacks are making big bucks

The ‘90s trends Millennials can’t stop buying. We've seen camo print and tie-dye comebacks. Find out why retail can’t get enough of childhood references.

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Trend

March 7, 2019

The 7 key Fall 2019 trends confirmed by data

Don't miss out Fall 2019's biggest retail and runway trends.

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Trend

February 7, 2019

Six dominant trends from Men’s Fashion Week 2019

From extreme utility to Pokémon-themed hoodies, here are the top trends reflected on the runway - and what it means for your Fall assortment.

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Trend

February 7, 2019

Get the report: New York Menswear Trends Fall 2019

Continuing on a theme seen in both Paris and London, New York took corduroy to the next level. Download your free report here!