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Industry

November 17, 2020

Will Black Friday exist in 5 years?

The relevance of Black Friday in a post-COVID world is being questioned and retailers explore alternatives to mass discounting.

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Market Analytics

November 12, 2020

How did super Singles Day sales stack up?

US and UK retailers are competing for a sliver of the $56B profits Singles Day made this year. So we rounded up how the event fared and some key takeaways for next year.

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Market Analytics

October 13, 2020

What should and shouldn’t be discounted for Black Friday 2020

EDITED breaks down the biggest trends that came out of last year's Black Friday, and lays out what retailers should and shouldn’t be marking down.

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Market Analytics

October 13, 2020

What should and shouldn’t be discounted for Black Friday 2020

EDITED breaks down the biggest trends that came out of last year's Black Friday, and lays out what retailers should and shouldn’t be marking down.

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Industry

October 12, 2020

The current retail industry landscape

What's going on in the current retail landscape? Insights into the digital and bricks & mortar strategies to survive during this volatile trading period.

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market intelligence

June 16, 2020

The new era of retail: 5 key investment areas retailers need to survive in a post-COVID world

There are 5 technological areas retailers need to invest in that can create the opportunities needed to restore a business without sacrificing excess margins.

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Trend

June 16, 2020

How innovation and inclusivity will shape the beauty industry’s future

Over the past year, we’ve seen a reckoning for greater representation and an emphasis on self-care that have set the wheels in motion for a defining new phase of the beauty industry.

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Market Analytics

June 9, 2020

The playbook of trading in a recession

As more countries trickle into the global recession, it is paramount to have an action plan in place. Read the five insights to shape your strategy and trade during the new retail era.

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swimwear

April 1, 2020

The 5 answers to the coronavirus’ effect on the swimwear market

As vacations are canceled due to COVID-19, all eyes are on the swimwear market. We delve into the swimwear trends that's been selling and the pricing and discounting strategies behind this category.

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swimwear

February 28, 2020

‘Made in China’ has dropped 16% – The impact of coronavirus on fashion

The coronavirus cheat sheet. Unfolding the events of the outbreak and the knock-on effect across the retail landscape.

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sustainable

February 5, 2020

EDITED x Zilingo: The future of your apparel business

As consumers become more aware of fashion waste, they are demanding retailers adapt to more sustainable business practices.

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Market Analytics

January 7, 2020

Discounting for Gucci rose at luxury e-tailers. Is Bottega Veneta’s success responsible?

Gucci was the luxury brand that defined the last half of the decade. But as hype starts to die down, Bottega Veneta is emerging as Kering’s new darling.

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Market Analytics

December 9, 2019

Why streetwear is still relevant and how to interpret the next season’s most important trends

In a category that continues to disrupt the market, we unpack the essential streetwear trends to consider for 2020.

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Market Analytics

November 12, 2019

How essential is promoting Singles Day outside of China?

US and UK retailers are competing for a sliver of the $38.4B profits Singles Day made this year. So we rounded up how the event fared and key takeaways for 2020.

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sustainable

November 6, 2019

Why everyone’s talking about recommerce

Recommerce is flourishing as retailers are tapping second-hand partners to implement a circular process for a more sustainable future. We delve into the success of the resale market, brands pioneering the movement and recent labels entering this space.

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Industry

October 18, 2019

McKinsey’s 2019 sustainable sourcing report powered by EDITED data and analysis

McKinsey & Company, a global management consulting firm, explores the current state of play on sustainable sourcing in retail through their 2019 Chief Purchasing Officer (CPO) survey, where EDITED’s data points and analysis were used to support their research.

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sustainable

October 7, 2019

The Sustainability EDIT 2019 Retail Analysis

In this report, we look at the state of sustainable fashion, and if newness in fashion is outpacing consumer demand.

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Reports

October 3, 2019

The 6 key Spring 2020 trends confirmed by the runways…and the data to back it up

From hyper-feminine silhouettes to throwback ‘70s flares, our in-house analysts decode the major trends from the past Spring 2020 shows.

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Trend

September 25, 2019

The VSCO girl starter pack: how brands can target the latest Gen-Z consumer

First, there was “Basic Bitch.” now there’s VSCO girl. The trend sweeping the internet has got everyone intrigued. Here's how you can capitalize on this trend. 

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Market Analytics

August 29, 2019

Reformation: What makes the ‘cool girl’ brand so successful with millennials?

The cult brand is scoring points with millennials, thanks to its sustainable initiatives and witty branding. This week we look at why it's so successful.

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Market Analytics

July 2, 2019

The Luxury Pricing Suite: By EDITED

Last year, Generations Y and Z attributed to 33% of luxury purchases, and made up 47% of all luxury consumers. Here's the data on the luxury market.

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Trend

January 24, 2019

Get the report: Paris Menswear Trends Fall 2019

From psychedelic to streetwear themes our analysts have reported on what’s working commercially in our Paris trend report.

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Trend

January 10, 2019

London Fashion Week Men’s 2019 trend report

Our Men's Fashion Week trend report is here! We’ve seen the slickest and boldest names in retail showcase their Fall menswear apparel collections.

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Industry

December 27, 2018

The best of 2018: Looking back on the most read reports

It’s been a busy one this year. Before we say goodbye to 2018 we’ve looked at the stuff that mattered most to the industry this year.

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Trend

March 19, 2015

The 5 biggest retail trends you should buy in Fall 2015

EDITD reveal the 5 big retail trends of Fall 2015 in their end of season trend review. From the 1970s to androgyny, commercial data supports the retail hits.

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Industry

December 2, 2014

10 Black Friday facts: Product sell outs break records

How did retailers in the US and UK fare over the Thanksgiving sales period? We assess market data from Black Friday and Cyber Monday to understand retail impact.

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Industry

November 14, 2014

Best timing for Black Friday? US and UK markets explained

In the U.S., Thanksgiving is the key holiday period for discounting, with Black Friday seeing highest number of reductions. In the UK, Boxing Day has the highest.

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Industry

November 13, 2014

Nasty Gal & Barneys best in show for Black Friday promotions

The way retailers promote Thanksgiving sales has big impact on traffic it drives to site. Who sends the most emails during November? And which campaigns get our vote for innovation?

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Industry

November 12, 2014

Black Friday: who are the biggest discounters?

EDITD's newly released report reveals key data around Thanksgiving promotions, product and timing. This first piece looks at who is discounting, including Zappos, Kohl's and Saks.

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Industry

October 8, 2014

How do you know if a dress trend is worth backing?

Learn how retailers like Forever 21, Bloomingdale's, Urban Outfitters and Neiman Marcus set strategy around the dress category. Our free market report, USA Dresses 2014, reveals retail analytics.

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dress trends

October 7, 2014

New report reveals surprising data about dresses

Has the popularity of skirts and tops caused the dress category to go into decline? EDITD report reveals the winning trends, price points, colors and promos. The value market grows dresses 6%, while other markets shrink.

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Trend

October 7, 2014

How to make dresses succeed in 2015

EDITD's U.S. Market Report on the dress category reveals the retail calendar behind new drops and discounting. The free report is ready to download today, and reveals key trends & opportunities.

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Trend

October 2, 2014

The round-up: Spring 2015’s Top 10 Trends

What are the biggest trends for Spring 2015? We reveal the themes, prints, garments, colors and designers that will have big commercial impact for SS15.

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menswear

June 17, 2014

Free download: Menswear Trend Report Spring 2015

EDITD have just released their Spring 2015 Menswear Trend Report. It's free to download and includes the themes, prints, products, colours and textures for SS15

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Reports

March 25, 2014

The Best & Worst Performing Dress Styles

EDITD's "Top Performing Products" industry report reveals key commercial analysis for the apparel retail industry. Here we discover 2013's best & worst dresses.

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Reports

March 14, 2014

The Best & Worst Performing Footwear Styles

On the verge of releasing our "Top Performing Products" industry report, we share insight on footwear from its pages. The best and worst performing styles of 2013.

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Reports

February 11, 2014

How global apparel professionals capitalize on EDITD’s data [Infographic]

EDITD release their latest infographic, sharing 1.6million data points to draw key insights into the apparel industry. What sold best in 2013 and where are market opportunities?

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Trend

September 28, 2012

Milan's masters do it best

EDITD's digital overview of everything that happened at Milan Fashion Week. The top SS13 trends, most-talked about designers and hottest new season colours.

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Reports

September 19, 2012

LFW: Topshop topple Burberry's reign

EDITD's digital round-up of the hype and buzz surrounding London Fashion Week. Revealing the SS13 trends, the top designers and key shapes - not to be missed!

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Reports

September 14, 2012

New York Fashion Week: The trends through data

EDITD's digital round-up of everything that happened at New York Fashion Week. The top SS13 trends, most-talked about designers and hottest new-season colours.

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Reports

April 5, 2012

AW 12/13 wrap: What a season!

If you made it through the AW 12/13 shows without getting fashioned-out, then well done. What you most likely need is a holiday, but second best is our end of season review which recaps the month’s most notable moments, designers and trends. Digest these key insights and you’ll be on top of all things Autumn/Winter. […]

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Reports

March 8, 2012

Paris isn't burning: Chanel is

Yes Karl, go right ahead and smile smugly, you deserve it. Like Marc Jacobs in New York, and Burberry in London, Karl Lagerfeld managed to keep Chanel at the top of his city’s most-talked about designer’s list this AW12/13. Our Paris Fashion Week Report has just gone live and in it we explore the week’s […]

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Reports

February 29, 2012

Gucci's time to shine

Last September, it came as a surprise to see Gucci absent from SS12’s Milan Fashion Week top designers list. They had made all the efforts – timing the Gucci Museo opening with fashion week, when editors were sent down to Florence on a chartered train for a lavish party. But the Art Deco collection with it’s cruise-liner […]

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Reports

February 23, 2012

Burberry flex their digital muscles again

Want to know why statistically this outfit should be one of next season’s best selling? Then you need to read our just launched London Fashion Week digital round up. We’ve been working our way through 17 million tweets, updates and influential blog post from across the week to compile the data-driven review. It’s the only trend report […]

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Reports

February 17, 2012

Marc's Magic: New York Fashion Week Round-up

It’s been a bumper week at NYFW and a stream of data has been pouring in. We’ve compiled the first of our four fashion capital reports, which is now live. Take a look at which were the most-liked prints and styles, which brands grew their online fanbase the most and full analysis of all the […]

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Reports

February 9, 2012

Our fashion week reports: how and why

The fashion industry is drawing a collective deep breath as fashion month kicks off today with the AW12/13 shows. At EDITD meanwhile, we’re cracking our knuckles in anticipation for all the data the month creates, because we do something quite special with it. Last season, we launched our digital fashion week reports which went down […]

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Trend

December 22, 2011

2011: A year in data

Are you suffering from a case of where-did-the-year-go? Don’t worry, you aren’t the only one. Which is why we’ve compiled our definitive guide to 2011. If there’s ten things you need to know about this year, here they are. From flatforms to Galliano, the vintage trend to The Wedding Dress, our report wraps up one […]

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denim

October 18, 2011

Denim Trend Report: Dare to flare?

Our latest free-access report looks at trends in the denim industry. We investigated sentiment and buzz towards flared and skinny jeans and compared alongside sales data and pricing structure. Skinny jeans have become a staple in the majority of retailers’ ranges and in turn, our wardrobes. Flared jeans on the other hand, were pitched as […]

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Trend

October 10, 2011

SS12: Everything you need to know

Fashion month is over, and what a month it was…We’ve been carefully collecting data from the New York, London, Milan and Paris shows to compile our weekly reports, and now we bring you the definitive end of season round-up. In it we investigate the key trends, compare the most talked-about designers and assess the prints … Continue reading SS12: Everything you need to know

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Trend

October 10, 2011

SS12: Everything you need to know

Fashion month is over, and what a month it was…We’ve been carefully collecting data from the New York, London, Milan and Paris shows to compile our weekly reports, and now we bring you the definitive end of season round-up. In it we investigate the key trends, compare the most talked-about designers and assess the prints […]

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Reports

October 6, 2011

Chanel's underwater world sinks competition: PFW Report

SS12 fashion month saw its finale in Paris this week, and what a week it has been! Generating much news, and not always for the clothing, the key moments include embarrassment at Balenciaga, bafflement at Kanye West and amazement at Chanel. It’s all summarised in our latest city round-up, where we analysed the tweets and […]