March 3, 2021
According to a 2018 report by Nielson, Black consumers are likely to spend nine times more on beauty products than any other group. Adwoa Beauty is a Black owned beauty brand serving this market and is on the rise.
March 2, 2021
A monthly briefing on the latest beauty trends and news across the industry from cosmetics, skincare and more.
June 16, 2020
Over the past year, we’ve seen a reckoning for greater representation and an emphasis on self-care that have set the wheels in motion for a defining new phase of the beauty industry.
May 27, 2020
What are the opportunities that exist in the men’s cosmetics market, including some popular men’s beauty products, and how are Gen-Z attitudes changing towards it?
January 28, 2020
As attitudes towards sex and sexual health start to shift, personal and intimate care products are shaping up to be the next big opportunity.
October 10, 2019
If you haven't already invested in CBD, it's now too late. The trend has hit its peak and we explain three reasons why in our new op-ed series...
July 25, 2019
Supermarkets are battlegrounds for price wars which makes for fertile turf in which affordable beauty can thrive. Find out why affordable beauty is booming
July 19, 2019
Social media plays a huge role in the success of a cult brand. Word-of-mouth marketing is considered more trustworthy and authentic among millennials.
July 3, 2019
There's been strong growth among young D2C beauty brands. With AI innovation and social trends we analyze the movements that is booming the beauty industry.
July 3, 2019
There's been strong growth among young D2C beauty brands. With AI innovation and social trends we analyze the movements that is booming the beauty industry.
July 2, 2019
D2C brands are owning the customer experience and cutting out the middleman, and influencer marketing has brands scrapping traditional advertising budgets.