The 48-hour mega sale is back to a summer slot and bigger than ever! According to Adobe Analytics, the first day of Amazon Prime deals alone drove the most online sales so far this year, surpassing $5.6 bn.
Not to be outdone, retailers across all segments launched sales of their own to clear through summer stock and win back market share from the ecomm giant.
Using EDITED Retail Intelligence, we assessed how the industry’s 2021 deals stacked up to previous years and the discounting strategies retailers put in place to trade competitively.
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