Kayla Marci

June 23, 2021

How fashion retailers competed against Amazon Prime Days

Lessons learned from retailers participating in Prime Days 2021 to inform future discounting strategies.

The 48-hour mega sale is back to a summer slot and bigger than ever! According to Adobe Analytics, the first day of Amazon Prime deals alone drove the most online sales so far this year, surpassing $5.6 bn.  

Not to be outdone, retailers across all segments launched sales of their own to clear through summer stock and win back market share from the ecomm giant. 

Using EDITED Retail Intelligence, we assessed how the industry’s 2021 deals stacked up to previous years and the discounting strategies retailers put in place to trade competitively.

Interested in knowing how EDITED can help uncover your competitors discounting strategies? Get started here.

EDITED's key takeaways